ZeroPay for all your short term needs


Bengaluru (Karnataka) [India]February 19 (ANI/NewsView): ZeroPay infuses next-generation credit into the system at zero interest, with no late fees. You could buy just about anything, from cars to closets, instantly. ZeroPay as a brand prioritizes simplicity and ease for both customers and partners. The app operates on an OTT model, where vendors are onboarded as users make payments, instead of doing proprietary transactions with affiliate partners. The Fintech platform ZeroPay is on a mission to create a healthy credit environment. All restrictions and hidden fees in the category have been removed by the brand. By developing a KYC process that takes less than 45 seconds, they have put an end to the tedious and time-consuming eligibility check associated with the credit system. The loans disbursed depend on the credit rating of the user and the repayment is divided into three interest-free installments on the loan amount. In practice, users do not pay any fees for the loans they receive. The platform is entirely dependent on the revenue generated by the providers on each transaction.

ZeroPay has used some rather original and creative marketing campaigns to promote its platform. They primarily target young people, who are likely to have a multitude of short-term needs, but no immediate sources to meet them. As part of their recent campaign, packs of condoms with short term needs written on them were strewn all over Bangalore. ZeroPay’s “Short Term Needs” campaign was carried out in popular areas of Bangalore such as Koramangala, Indiranagar, MG Road, Church Street, etc. The public appears to have come across clusters of condom packets in shopping malls, restaurants, pubs and car parks across the city.

The packaging gave consumers the option to scan the QR code and access the brand’s website to experience its unique features. The brand intends to create and strengthen affinity with its audience with this campaign, both on the street and on social networks. ZeroPay payment network adheres to the concept of “decentralization” of payment currency, technical architecture, operating system and governance mechanism, leading them to experience the convenience and benefits of a new payment model. funding that uses blockchains to ease friction and pain. to work with traditional centralized payment networks such as Visa, Mastercard, UnionPay and other switching networks. The “short-term needs” campaign aimed to highlight the ways in which ZeroPay’s BNPL model is there to meet all your short-term needs without the usual complications of the credit system. Sensitizing users to the use of credit can without penalizing them. The company plans to democratize consumer credit by addressing a mass audience. The platform’s aim to reach users on a broader level is reflected in their credit policy for purchases ranging from as little as Rs. 50 to 50,000.

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(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)


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