CWB Franchise Finance partners with Prime Capital Investments


MISSISSAUGA, ON, January 5, 2022 / CNW / – CWB Franchise Finance, a partner company of the CWB Financial Group, is proud to announce a partnership with Prime Capital Investments Inc. which provides the company with $ 6 million to structure its debt term and recapitalize its shares. The deal was facilitated by the relationship established between the CWB and Raimondo Messina, CPA, CA, of Dream Hospitality Group. The deep relationship between the CCB and Raimondo Messina, along with the CWB’s growing involvement in the craft beer and beverage industry, led to the deal with Prime Capital.

“This agreement is an example of CWB’s ability to provide personalized financial solutions to its clients across complex scenarios involving many players in a very specialized hospitality sector,” said Dimitri Mazur, Senior Manager, Restaurants, CWB Franchise Finance. “While we know that the competitive terms of the deal are important in any deal, the deal could not have been reached without our long-standing relationship with industry leaders like Raimondo Messina. ”

“The enhancement of our partnership with the CWB is due to the value of their knowledge and expertise in the hospitality and beverage industry,” said Raimondo Messina, who is also Vice President of Finance for Prime Capital Investments Inc. “Their ability to tailor the terms of this structured term loan shows that we have a true partner in the Canadian hospitality industry that is only getting stronger as we go. as we continue to grow. “

“The growth of Prime Capital Investments and our beverage line with our new partners has been made possible through the specialized financing expertise of the CWB,” says Olivier Primeau, President of Prime Capital Investments Inc. and entrepreneur behind the hugely popular alcoholic beverages Beach Day Every Day. “A financial partner like CWB, with over 20 years of experience in partnering with the restaurant, brewery and hospitality industry, is essential to the success of our business. “

About CWB Franchise Finance
CWB Franchise Finance, a division of the CWB Financial Group, specializes in financing regional and national restaurants and hotels and is a leading lender to the Canadian restaurant and hospitality industries. CWB Franchise Finance was acquired by CWB Financial Group in 2016 following a successful balance sheet. To date, more $ 3.5 billion has been invested in the Canadian hotel and restaurant industry, with over 900 clients and over 2,200 real estate locations over 20 years.

About Prime Capital Investments
Prime Capital Investment is one of the most promising beverage companies in the province of Quebec focused on flavored malt beverages, seltzer waters, wines, spirits and energy drinks through its immensely popular brand: Beach Day Every Day. Founded in 2017, the brand has grown organically through its association with AB InBev and innovative marketing initiatives to become the # 1 RTD brand in Quebec in 2020, and is now ready to enter the US market in 2022.

SOURCE CWB Franchise Finance

For further information: Marcus Miller, Director, External Communications, CWB, [email protected], 780.717.4001

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